Marketing Tips Archive

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Since October of 1998, we have offered marketing tips to promote our expertise and educate the assisted living/retirement industries. Below is a list of these tips in the order they were created, from the most recent to the oldest.

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Browse Through Recommendation & Suggestions

Tip	Topic
64	In Website Creation - Apply “Strategic Care” & Basic Marketing Principles To Your Website
63	Promotional Materials That Serve The Public Will Energize & Expand Your Sales Team
62	Saying “Thank You” Can Be Heartfelt, Fun & Promotional At The Same Time
61	Make Tours More Interesting & More Memorable By Creating Anticipation & Offering Proof
60	Helping A Prospect Gain A Sense Of Control Can Turn Them Into A Decision Maker & A Customer
59	The "Eyes" Of Your Staff Should Be Seen As A Positive Marketing Tool
58	Success In Affiliate Marketing Offers Pointers For Your Referral Development Program
57	Marketing Elements Interact & Are Interdependent. That’s Great...But Maybe Not.
56	Turning Away A Potential Resident Can Be Good Business & Converted Into A Marketing Advantage
55	Pushy Selling Is Selfish & A Turnoff To Most, Purposeful Selling Is A Service To The Customer
54	Every Facility Should Have A “Storybook” That Tells What They Are All About
53	Tell (True) Stories & Open The “Emotional” Door To Consumer Understanding
52	Motivate Referral Sources To Recommend Again By Keeping Them Informed Of Past Referrals
51	Create A Marketing System That Is Easy For People To Adapt To & Work Within
50	Be Honest About Your Strengths & Make That Honesty Easy To Discover & Recognize

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